Planet
The planet is an interesting phenomenon, since there are thought to be many trillions of creatures on Earth, it is challenging to quantify their precise number. The variety of life on Earth is astounding, ranging from microscopic species like bacteria and viruses to macroscopic ones like plants, animals, and people. This is one reason why sustainability for our planet is important as ecosystems are essential to the survival of life on Earth and offer a wide range of ecological functions, including controlling climate, preserving water quality, and fostering biodiversity. When these ecosystems are destroyed or endangered it puts our planet at risk. In fashion now sustainability has become an important topic and change that many environmentalists are emphasising needs to take place ever since the 1960s, when massive manfucture became a place of concern (Gwitt, 2020)
An economic and industrial system known as a “circular economy” strives to maximize resource efficiency while minimizing waste. A circular economy prioritises sustainability, resource efficiency, and long-term viability as opposed to the conventional linear economy, where items are manufactured, used, and then thrown away as waste.
There are studies and insights that look at the psychological dimensions of sustainable behaviors, consumption patterns, and circular economy efforts, even though research on the circular economy from a psychological perspective may not be as broad as in other domains.
For example, If brands made their sustainable credentials more obvious on their packaging and in their marketing, more than one in five respondents (21%) indicated they would actively choose those brands. Out of the €2.5 trillion global market for sustainable goods, this indicates a potential untapped opportunity of €966 billion. Unilever. (2017, May 1).
Sustainability in fashion refers to an approach to designing, manufacturing, and consuming clothing and accessories that considers the environmental, social, and economic impacts of the fashion industry. Consumers are deciding which products to buy and which brands to buy from more and more often taking sustainability into account in addition to price and performance. Nearly all of the 54 top brands in the globe that participated in the poll said that consumers are becoming more interested in sustainable lifestyles. At the same time, research on US and UK consumers reveals that they are concerned about cutting back on energy use and waste. Esposito, M., Tse, T., & Soufani, K. (2017, April 24).
Unilever. (2017, May 1). Report shows a third of consumers prefer sustainable brands. Unilever; www.unilever.com. https://www.unilever.com/news/press-and-media/press-releases/2017/report-shows-a-third-of-consumers-prefer-sustainable-brands/
Esposito, M., Tse, T., & Soufani, K. (2017, April 24). Companies Are Working with Consumers to Reduce Waste. Harvard Business Review. https://hbr.org/2016/06/companies-are-working-with-consumers-to-reduce-waste