My Favourite Brand: GENTLE MONSTER

Gentle Monster is a Korean eyewear brand founded by Jay Oh and Hankook Kim in 2011. This brand operates under the motto of Innovative Experimentation and has a unique perspective and philosophy. When undergoing research for the brand, Kim found that eyewear is engineered to accommodate Western facial structures and this enlightened him to discover a gap in the market and tailor the products to meet the specific and nuanced needs of his customer base. This is my favourite brand as the designs are delicate yet full of attitude and individuality.