My favourite brand – Rick Owens

My favourite brand is known to create conspiracy and inquisition. It’s unconventional designs sets them apart from other brands allowing for a sense of reassurance to its consumers that ‘different is good’. Rick Owens history of deviating from the social norms allowed for its personal debut in 1994. Owens position cutting illegal copies of designer clothing inspired him to begin his own label selling exclusively to LAs most directional retailers. It is showcased throughout Owens work that he has withheld this sense of higher quality/exclusivity in his groundbreaking collections. I highly admire the ability to associate ‘Alternative’ fashion with luxury fashion. The contrast between his pieces and what is generally demonstrated in the industry further pushes his ‘Dark lord’ persona into the limelight. Owens is said to have based his aesthetic off of black and white 1930 Hollywood movies and the rawness of a decayed Hollywood boulevard. This is ultimately demonstrated through his work as a lot of his pieces are based around a monotone achromatic scheme . Although this may come across as distasteful to some is, I believe hat it further emphasises the empathy that rick Owens shares with the consumer. Owen stated ‘WEARING BLACK WAS A WAY TO PROJECT A MORE MENACING DEMEANOR, AND TO HIDE MY INSECURITIES, Which has evidently flowed him into his journey crafting in the fashion world .