PLANET
All living organisms need the planet for a multitude of reasons, their existence and well-being are intricately linked to the environment and the natural world. The fashion industry is known for its significant environmental footprint. It contributes to pollution, deforestation, water usage, and greenhouse gas emissions. Sustainable clothing aims to minimize these impacts by using eco-friendly materials, reducing waste, and adopting cleaner production processes.
The term ‘circular economy’ has been introduced within recent years developed to reduce waste and adverse environmental effects while maximising resource efficiency. A circular economy preserves and regenerates the value of goods, materials, and resources at the end of their lifecycle by keeping them in use for as long as possible. Contrary to the traditional linear economy, which operates on the “take-make-dispose” principle, goods are produced, used, and then thrown away as waste. For instance, a fast-retailing brand like Uniqlo has demonstrated its commitment to the planet by reorganizing its business structure and introducing “Reuniqlo: Rebirth of Clothes.” [1]
SDGs are “sustainable development goals” established by the UN in 2015 to be accomplished by 2030.In total there is 17 goal’s which are relevant to the fashion industry. SDG 12, responsible Consumption and Production, promotes waste reduction and resource efficiency. Micro-trends in fashion are fuelled by social media, especially since COVID-19 and the rise of tiktok, driving the demand for ongoing wardrobe adjustments. Fast fashion companies profit from this by mass producing inexpensive, low-quality, quickly obsolete things. We are determined to protect the planet from degradation, including through sustainable consumption and production, sustainably managing its natural resources and taking urgent action on climate change, so that it can support the needs of the present and future generations. United Nations. (2015). Transforming our world: The 2030 Agenda for Sustainable Development