Marries traditional Indian craftsmanship with contemporary aesthetics.

Papa Don’t Preach by Shubhika uses age-old craftsmanship and adds a modern twist to create lehengas that are unique and trendy, which today’s Gen-Z customer needs. They have the ability to surprise and impress, their customers with the USP that they carry with them. Their lehengas have creative designs with unexpected elements like cool decorations, fun colors, and different shapes. Wearing one of their creations is akin to stepping into a world of high fashion and artistic expression.

They cater to a wide range of occasions, from grand weddings to festive celebrations and intimate family gatherings. Their diverse array of designs ensures that there’s a perfect ensemble to suit every mood and setting their customers are expecting.

Fearlessly experimenting with design, color, and textures, the brand consistently pushes the boundaries of traditional Indian fashion to create fresh and exciting offerings. Papa Don’t Preach takes pride in making each lehenga by hand. This means that every lehenga is like a piece of art, with lots of care and attention put into it.

Papa Don’t Preach by Shubhika is not just a fashion brand; it’s a trailblazer in celebrating inclusivity and diversity. Their commitment to offering a diverse range of sizes, representation in marketing, adaptive fashion, and embracing cultural diversity sets them apart as a brand that values and respects individuality. The brand’s marketing and promotional materials showcase a diverse range of models and individuals. They don’t just focus on one type of beauty; instead, they celebrate beauty in all its forms. This sends a powerful message that fashion is for everyone, regardless of age, gender, or background.

In the end, every cloth that you carry should look like art and one should feel that they have aced that look and with their clothes it is possible.