A favourite fashion brand: ADER error

ADER error is a fashion brand based on South Korea since 2014. The brand slogan ‘but near missed things’ implies the philosophy that they focus on the expression of any things that people miss in everyday. They re-edit pictures, videos, space, design, art and objects in the way to suggest a new cultural experience. They usually do experimental exhibitions and collections which I believe is more than just a normal fashion brand and makes them unique. I have visited one of their exhibition in South Korea called ‘2.0 ADER space’ flagships store and their unconventional displays caught my attention.